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Configuring general settings for your store

During the initial store setup you may have already configured the general business settings for your online shop – such as your store’s name and address, time zone and currency. Before you launch your store to the public, it is important to go over the general settings once again to make sure they are all set correctly.

You can access the general store settings in Setting → General → Store Profile and Settings → General → Regional Settings sections in your store's admin.

Store name

The name of your store appears in customer-facing email notifications and in your invoices. It is also displayed as the name of your website in the Website section of your store's admin. A good store name is catchy and reflects the concept of your store – as well as the range of products.

To set or change the name for your store:

  1. From your store's admin, go to SettingsGeneral and click the Store Profile tab.
  2. In the Store name field enter the name that you chose for your store.
  3. Click Save.

Company name, email and address

You can also specify the name, email and physical address (including phone number) of your company. This data is usually displayed in your invoices and in email notifications. Your phone number and email, entered in these fields, also appear on the Thank you for your Order page (in the special “Questions on your order?” block) that customers see after placing an order in your shop.

Providing a company name, email and address will make your store look more trustworthy. Moreover, clear, concise and up-to-date information will improve the communication with customers later.

In case you don't have a registered business yet, enter your store name as the company name. And if you don't have a business address, just enter the address from which you will ship orders.

To enter company name, email, and address:

  1. From your store admin, go to Settings → General and click the Store Profile tab.
  2. Fill out the Company name, email address, and phone number and Company address blocks.
  3. Click Save.
The address in the Company address section is automatically considered your shipping origin address to calculate the real-time shipping rates from carriers when you set them up in your store. If you are going to ship from another place, you can specify the shipping origin address. This way you will have more accurate live shipping quotes from the carriers at checkout.

Closing your storefront for maintenance

In case you don't want to display your storefront – for example, your website is at a pre-launch stage or is currently under construction – you can always temporarily close your storefront for visitors on the Store Profile page in your store's admin.

Currency

Your store supports all the official currencies, which means you can set your product prices exactly in the currency you want to accept in your store.

To set or change currency in your online store:

  1. In your store's admin, go to the Settings → General page, Regional Settings tab.
  2. Choose your store currency in the Currency drop-down menu.
  3. Choose the display format for the prices in this currency (it will not affect input fields for prices in your store's admin):

    Configuring_general_settings_for_your_store__10_.png

  4. If you use a non-USD currency, you can specify the conversion rate in case a payment gateway you want to use accepts dollars only or if a shipping service connected to your store doesn't accept your currency but works with USD. The store will use the entered rate to convert the order total into dollars and send the request to a payment system or, in case of shipping, it will show the correct actual shipping rate in your store's currency so that your shipping costs coincide with the shipping prices in your store. Example:
    Configuring_general_settings_for_your_store__2_.png
  5. Choose if the currency symbol should be displayed before (prefix) or after the price (suffix).
  6. Enable or disable the Hide trailing zeros in fractional part option for prices in your store.
  7. Save the changes.
You can set only one currency for your store. But if you want to sell to other countries, you can use the same store account and display prices in your customers' home currency with the help of the Currency Сonverter app from the app market.

Units of weight & dimensions

You can choose from several weight and dimension units for your store. The weight and dimension values that you enter on your product pages are used to calculate the automatic and carrier-calculated shipping rates for your customers (also product weight is used for manually set-up rates based on weight). You can also display the entered weight values on the product pages using the built-in design settings.

As your store’s weight unit you can choose: kilograms, pounds, ounces, grams or carats. As your store’s dimension units you can choose millimeters, centimeters, inches or yards.

To set default weight and size units in your store:

  1. In your store's admin, go to the Settings → General page, Regional Settings tab.
  2. Choose the desired unit in the Weight unit drop-down menu.
  3. Choose the desired unit in the Dimensions unit drop-down menu.
  4. Choose the display format for the weight and dimension units (it will not affect input fields for them in your store's admin):

    Configuring_general_settings_for_your_store__7_.png

  5. Enable or disable the Hide trailing zeros in fractional part option for weights and sizes in your store.
  6. Save the changes.

Store Language

When you create an account, store automatically detects your browser language and uses it as your store language, i.e. for text in your storefront labels, customer notifications, and invoices. If necessary, you can change the default language of your store.

To change the language of your store:

  1. From your store admin, go to Settings → General → Regional Settings.
  2. Click Language Settings under Store Language.
  3. Click Change Store Language:

    store lang.png

  4. Choose a language from the drop-downlist:

    store lang dropdown.png

  5. Click Save.

This change will be applied immediately.

You can also offer your store in several languages.
You must first remove all additional languages from your store before changing the main store language (in this case translations into these languages will be deleted). After making the change, you may enable additional languages again.

Date & Time

You can set up the time zone, time display format and date display format for your store. These settings will be used in data export and email notifications – thus helping you and your customers keep track of the events better.

To set date and time in your online store:

  1. In your store's admin, go to the Settings → General page, Regional Settings tab.
  2. Choose your time zone in the Time zone drop-down menu.
  3. Choose the desired option in the Time display format drop-down menu.
  4. Choose the desired option in the Date display format drop-down menu.

    Configuring_general_settings_for_your_store__11_.png

  5. Click Save.
For more in-depth settings for your store you can address the Cart & Checkout and Tracking and Analytics tabs of the General Settings section of your store's admin panel.
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