SEO (or Search engine optimization) is the process of improving your site's ranking in search results in engines like Google, Bing, and Yahoo to generate free traffic to your online store. While some things can be manual, we have the technical side covered for you — all stores are optimized for search engines by default. See a detailed description of what we do to make SEO a priority.
First things first, your customer’s private data (their name, email, credit card details, etc.) has to be secured from hackers, scammers, and data thieves with HTTPS protocol and an SSL certificate. Not only can those tools improve security and increase your trustworthiness, but they can also help your store rank better in search engines. We provide an SSL certificate and HTTPS protocol for every account for free.
Structured data is a set of tags on the site code that help search engines understand information presented on your website. Thanks to this data, products and categories are indexed better. Also, the highlighted information can appear in rich snippets in search results and catch the eye of potential customers.
Our platform uses Schema.org vocabulary to annotate product information and adds structured data to all store pages automatically.
By default, your store generates product and category metadata (page title and meta description) automatically, based on their names and descriptions. You can control how exactly Google displays your product and category pages in the search snippets with custom meta titles and descriptions so they are sweet and short for Google users.
Simple, descriptive, and clean URLs are a basic SEO technique. Your store automatically generates SEO-friendly URLs for products and categories (from their titles) as well as cart and checkout pages. They are easily indexed and read by search engines. Here is an example of a product page with a clean URL: https://example.business.shop/Blue-Flannel-p69981208. Such URLs are short, meaningful and clean from hashes (“#”) and other parameters like “?”, “&” and “=”, so people and algorithms can easily read them.
“ALT” is a tag used to explain images to search engine robots. Your store creates ALT-tags for images automatically with the same text as the product title.
The stores have a mobile-optimized layout that automatically adapts to the size of a visitor’s screen. It is important: not only it makes your website appear more aesthetically pleasing on all screens but has a higher priority in Google search results.
This one doesn’t impact SEO directly, but it makes links shared on social media and messengers more compelling to your potential customers. Your store generates open graph meta tags for social media sites, so when you share links on Google, Facebook, Twitter (and more) you get a beautiful preview with a title, image, and description for your site.
There are 189 million active websites on the internet, so yours won’t get to the top of Google naturally. You have to enter the race for the sweet spot by working on your website SEO: collect keywords that customers use to find your products, include them in your product titles and descriptions, use only original and unique website content, advertise it, and make others want to link to it on their resources.