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Selling on marketplaces

You can use your store to sell your products on different online marketplaces. This makes your products available for purchase on separate platforms like Amazon, eBay, or Facebook. By connecting each marketplace to your store, all relevant information about the store and your products automatically syncs with marketplace platforms, and you keep track of your products, orders, and customers in one place — your store admin.

Discover available marketplaces for your country in Store admin → Sales channels → Overview. Marketplaces that you see available to set up are based on your store’s country and currency settings.

Available marketplaces

Your store supports several marketplaces:

Name Description
Google Shopping Google Shopping is a pay-per-click product ad campaign service that displays your products' ads in Google search results. They feature rich product data like reviews and promotions, and ads can be promoted directly to your market's target audience. A product feed can be uploaded automatically or manually.
Amazon When you connect your store and Amazon accounts, you can create and link listings on with the Koongo app from the App Market. The app has a monthly fee.
eBay You can list your products on eBay and synchronize sales right from your store with the help of the Koongo app. The app has a monthly fee.


Setting up marketplace category for your store

If you consider selling on marketplace platforms, you need to set up a general category for your catalog. A marketplace category is a taxonomy that organizes items internally and makes it easier for shoppers to discover your items online.

To set up a marketplace category for a catalog:

  1. From your store admin, go to Settings → General.
  2. Scroll down to Marketplace product settings, then click Configure Settings (or Change Settings if you have already set up your marketplace category before).
    The Marketplace product settings block becomes available after you start preparing to sell on a marketplace in your store admin (e.g., generate a product feed for Google Shopping or enable Automated Google ads).
  3. Choose your category and product condition from the dropdown menus.
  4. Click Save.

All done! Now, these settings apply to your whole catalog.

Setting up marketplace category per product

In case you sell products from different categories, you can assign a different marketplace category to specific products. It can be done either from a particular product details page or using a bulk editor.

To be able to set a marketplace category for specific products, you need to set up a general marketplace category for your whole catalog first.

To set up marketplace category per product:

  1. From your store admin, go to Catalog → Products.
  2. Click on the product you want to update.
  3. Open Attributes tab, then scroll down to Marketplace category.
  4. Select the most specific category possible from the dropdown menu.
  5. Click Save.

To set up marketplace category for products in bulk:

  1. From your store admin, go to Catalog → Products.
  2. Tick all products you want to update (you can click Filter in the left upper corner to use filters and make the search faster).
  3. Click Mass Update.
  4. In the dropdown menu, choose Manage Categories → Change Marketplace Category → Assign Marketplace Category to Selected.
    If you choose Change Marketplace Category → Reset Marketplace Category for Selected, you can restore the default general marketplace category for your products.
  5. Select the category you want to assign from the dropdown. You can select unique or the default marketplace category that is set in your store.
  6. Click Assign.

Changes save automatically.

You can view the list of categories assigned to your products from your store admin → Settings → General → Marketplace product settings.

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